They call Chris Aire the ‘King of Bling’ with good reason. Chris dreams BIG! He saw how neglected the urban demographic was and designed styles that helped lead the urban jewelry market into a multibillion dollar industry. Chris keeps his collection fresh and exciting, and always a step or two ahead of the rest. He is responsible for key jewelry trends from his diamond dog tags that were worn in Bad Boys starring Will Smith and Martin Lawrence, tri-tags, and the oversized Aire traveler timepiece series.